Joy of Living
Joie de Vivre a French expression for "joy of living".
At JDV, we love life. We love living.
People around the world celebrate lives in different ways, and brands always play a part. JDV helps brands to be the choice when people celebrate lives, be it a happy moment, a sentimental one or just about any occasions.
Why JDV?
High-touch service &
Exceptional value
You get a small dedicated team.
We are your advisor & partner.
We help you define your brand & curate a total brand experience to engage your target customers.
We train your team and guide them in their day-to-day work such that they understand how the brand narrative is told.
We bring to you years of top global consultancy knowledge & experience, at a friendly budget*.
* We love working with small companies!
Brand Strategy
Defining your brand
Consumer insight
Target audience definition
Brand naming
Brand story
Customer journey
Brand tone of voice and copywriting
Brand Experience
Curating the total experience
Brand identity
Brand visual style
Packaging design
Brand visual guidelines
Art direction
Ongoing brand guardianship
What we do
How we work
Full immersion & collaborative work.
Julie gets out to observe at exhibitions, at clients' shops, speak to consumers & inspire & co-create with clients in workshops.
Julie visiting HYone client booth (Aug 2016)
Julie conducting focus groups with skincare consumers (Aug 2016)
Julie with client Pius Chan at Tai Po Chun Hing booth (Aug 2016)
Julie conducting brand strategy workshop with Maxim's senior management (May 2016)
Julie conducting a 20-participant brand strategy workshop with Maxim's (Apr 2016)
Julie speaking to 40+ Hong Kong brand owners at Love brand workshop at the Hong Kong Brand Development Council (Mar 2016)
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Julie speaking to 40+ Hong Kong brand owners at Love brand workshop at the Hong Kong Brand Development Council (Mar 2016)
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Julie conducting interview with automotive lubricant consumer in Shanghai (2015)
Your consultant, Julie
A seasoned brand strategist, Julie has 18 years’ experience working with global, regional & local brands. Some of her clients includes Paul Lafayet, Kara Smart Fitness, Hair Again, Tai Po Chun Hing, Mannay, Maxim’s Cake, GRAIL, Nestlé, Carlsberg, Wrigley’s, Xibei Restaurants, UNICEF and so on.
Julie loves to talk to consumers directly to uncover insights. To develop the most relevant brand strategies, Julie designs and facilitates workshops to co-create with her clients. Julie is passionate in guiding SMEs in executing their brand strategies. She is brand guardian for her SME clients where she offers on-going consultancy.
A Hong Kong native, Julie has worked at top global brand consultancies in Hong Kong, China and Singapore (Landor Associates, FutureBrand, DesignBridge, Interbrand, Elmwood). Julie is part-time lecturer at HKU SPACE with one of the highest teaching effectiveness score awarded by her students. Julie is also a yoga teacher and Pilates student.
"Julie is dedicated and very customer-centric, in particular advising the key branding focus for the entrepreneur. She has given very pragmatic advice when she was managing my project."
Elsie Yung
Founder
Elsyung Consulting
Note:
Julie worked with Xibei when she was with Landor Beijing.
"在西貝與朗濤的項目合作中，鄭佩芳小姐作為項目總負責人，表現出高度的敬業精神。她擁有專業的策略思考能力和敏銳的洞察力，為西貝創作出品牌驅動器并指導品牌設計。在與朗濤合作中，由於鄭佩芳小姐的努力，項目很成功，西貝都很受益。"
西貝餐飲集團董事長
賈國龍先生
Get in touch!
© 2021 by Joie de Vivre
Note: Pronunciation recorded from https://youtu.be/T8GyXtwzghQ